After COVID-19, e-commerce is one of the most profitable and flourishing business models in the ever-growing world. The ecommerce marketplace has developed with the help of more or less 25% year by year.
According to research, e-commerce manufacturers that provide top-class packaging enjoy purchaser loyalty and a bigger marketplace share. Thus, you have to capitalize on the packaging and make sure there are not any errors made.
Now, it’s vital to address the biggest ecommerce enterprise issues with the highest priority as they affect your brand’s image and long-term success. Packaging is often overlooked, however can cause many problems that go unnoticed. In this blog, you can explore what is e-commerce, what are the common mistakes and through which ways you can avoid these mistakes to make your e-commerce business highlighted among customers. So, let’s discuss the definition of e-commerce packaging.
What is Ecommerce Packaging?
Packaging is the procedure of packaging your Valuable product to give it proper protection when drawing transport. In simple words, e-commerce packaging is defined as how you protect your products, and establish your brand image by managing your ecommerce transport fees.
E-commerce packaging can both increase the purchaser’s experience and enhance your profitability. A good packaging company never compromises on quality, ensuring that every product is not only visually appealing but also durable, sustainable, and perfectly tailored to meet the needs of its clients. Here are the packaging errors you need to keep away from at any cost.
1. Using an Excessive Amount Of OR Too Little Packaging
50% of online customers will move to any other brand if they acquire a broken product. One of the reasons for purchasing a product broken in transit is either extra packaging material or too little packaging material.
For example, you are delivering products made of glass. If you use an excessive amount of fillers (plastic, bubble wrap, air bags, paper, cardboard, and styrofoam), there are excessive probabilities of breaking the glass product internally due to increased pressure.
In evaluation, in case you use much less cushioning, your items may be damaged by the friction triggered throughout transit. Therefore, it’s important to apprehend the proper amount of packaging required in your products for smooth shipping.
2. Lack of Eco-friendly Packaging
Many packaging materials are harmful to the environment, including plastic. Considering growing purchaser awareness and interest in those problems, it’s far essential to utilize eco-friendly packaging each time feasible.
You can keep away from the error of making your customers unhappy and creating more waste, which is vital by opting for sustainable packaging alternatives such as natural, biodegradable, and recyclable material.
3. Ignoring the Branding on Packaging
Branding your packaging is an important method to expand your reach, but many ecommerce brands pass customizing their order packaging. Even in case you include a simple label or branded packaging tape on custom mailer boxes then it will increase your brand logo identity.
Custom packaging can help increase your brand reputation and boost your ecommerce income. Add custom messages like thank you notes, samples, and marketing inserts to create an exceptional unboxing experience for your customers.
4. Neglecting The Quality Of Packaging
Usually, e-commerce sellers take the most cost-effective approach and buy packaging materials in bulk. However, these materials are most likely to be of poor quality and can ultimately cost you dearly. Low-best packaging material can get damaged easily in transit with jumping and pressure. In this way, there are high chances of product damage.
Moreover, the best additional packaging objects which include tape, foam rollers, and more can bring about insufficient safety to your orders. As a result, it is strongly recommended to use high-quality materials in packaging to reduce the risk of delivering a broken product to your purchaser. This will only ruin the consumer experience, force a purchaser to provoke a return process, and damage the image of your brand.
5. Not Using Appropriate Packaging Sizes
Another common packaging mistake is when ecommerce manufacturers use inappropriate sizes of boxes for packaging their products. Some manufacturers use too big containers to pack and protect a small product, making it more susceptible to harm at some transportation points.
This additionally will increase the overall packaging cost. Moreover, there are times whilst orders are very tough to open due to extra packaging, this causes frustration among customers. Because using too much packaging and sticky tape could make a client feel annoyed.
On the other hand, some use small-sized packaging to pack products, again making it very challenging for customers to open their orders. Thus, it is crucial to apply a length in line with the product dimensions.
Conclusion
As an ecommerce seller, you should understand how important packaging is for supplying an advanced customer experience. However, exceptional packaging nevertheless remains one of the maximum underestimated factors of seamless order fulfillment.
It is crucial to understand that high-quality packaging guarantees the safe transport of your products and serves as your customer’s first impression of your ecommerce business. If clients receive damaged products or have negative feedback commencing their orders, it would result in returns or spoil your brand image.
Moreover, it is important now not to forget packaging for returns. You can consist of a further sealable “flap” in shipping packages so that lower back items can be returned within the identical envelope effortlessly. Thus, it is better to stay away from making the maximum common errors and make packaging as convenient as possible for clients.